Each year, we ask for volunteers who want to try something new or push themselves a bit further out of their comfort zones. Ally, the Manager of the Black Jug, always takes the lead in organising something ‘outdoorsy’ — and ‘up-hilly’. This year’s challenge taking on Mount Snowdon was no exception.
As usual, we spread the details across all our pubs, inviting anyone and everyone to join. While we sometimes choose a common charity to support, in 2024, we left the decision to the participants. They could either raise money for a personal charity or simply take on the challenge to test their limits.


This year’s challenge, which we aptly named ‘Secret Snowdon,’ was particularly special because it took us into parts of Snowdon that are rarely explored. What’s more, it coincided with Mental Health Awareness Week, so the timing was perfect.
In total, 38 crew members from 17 different pubs embraced the ‘move more’ theme with enthusiasm. They hiked 28 miles of Snowdonia’s lesser-known paths, summiting 8 mountains along the way.


The day began at 3am, with head torches lighting the way. After 19 gruelling hours of trekking, the last hikers completed the route, again under torchlight.
To celebrate their remarkable achievement, they enjoyed beers and curry, lovingly prepared by Exec Chef Warren. Ultimately, the event was an incredible success, with the team raising over £4,500 for their chosen charities. We couldn’t be prouder of them all.
(Ally is already planning the next challenge!)